So, at the store the other day, waiting to check out, I noticed they had a bunch of new candies that I’d never seen before.  One of them was from Nestle, and is called Carlos V.

Anyway, why this stuck out at me.  It’s described as a “Milk Chocolate Style Bar”, or something to that effect.

Is chocolate really that hard to come by that Nestle has to create an artificial chocolate?  And Nestle calls it the “king” of bars in Mexico.  Guys, when you’re marketing something, you can call it the King of whatever without having to put that bad boy in quotes.  No one’s going to try regicide on the chocolate bars, or some sort of palatial faux-chocolate coup.

Hell, Budweiser calls themselves the King of Beers, no quotes.  And they’re awful.  (I remember very distinctly drunk people in London standing above a trough urinal, and one of the guys said, “Look, lager.”  Oh, drunk people, is there no end to your wisdom?)

Maybe more info than you wanted to know.